Typology
Branding and Packaging

Identity and creative direction for the Parisian skincare and beauty brand, Typology. Born on a mission to demystify the beauty industry. Each formula is pared back to it’s most-essential natural active ingredients. The identity builds on this philosophy by keeping graphic interventions to a minimum. Leading with a functional voice and numeric naming system, that is softened by it’s natural, free flowing layout and type treatments.

Typology
Branding and packaging

Identity and creative direction for a Parisian skincare and beauty brand. Born on a mission to demystify the beauty industry. Each formula is pared back to it’s most-essential, natural active ingredients. The identity builds on this philosophy by keeping graphic interventions to a minimum. Leading with a functional voice that is softened by it’s natural, free flowing layout and type treatments.