Typology
Branding and Packaging
Identity and creative direction for a Parisian skincare and beauty brand. Born on a mission to demystify the beauty industry. Each formula is pared back to it’s most-essential, natural active ingredients. The identity builds on this philosophy by keeping graphic interventions to a minimum. Leading with a functional voice that is softened by it’s natural, free flowing layout and type treatments.
Typology
Branding and packaging
Identity and creative direction for a Parisian skincare and beauty brand. Born on a mission to demystify the beauty industry. Each formula is pared back to it’s most-essential, natural active ingredients. The identity builds on this philosophy by keeping graphic interventions to a minimum. Leading with a functional voice that is softened by it’s natural, free flowing layout and type treatments.